Using SEO is one of the most common, useful, and reliable methods for Joomla websites’ self-branding. Here are some beneficial Joomla SEO tips to get your site at the top of search engines. To rank on top of search engine result page, you should include catchy content, excellent web- design, an outstanding Joomla template and the use of properly related and targeted keywords in your sites.
Here are 10 beneficial Joomla SEO tips to get your site at the top of search engines. Before we get started, let's take a look at what is SEO!
What Is Search Engine Optimization (SEO)?
SEO is the process of improving the volume or quality of traffic to your website from search engines like Google, Bing, Yahoo etc. via “natural” or un-paid (“organic” or “algorithmic”) search results in search engines. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and so on.
The following ten tips are those that we think are either often overlooked or common mistakes.
#1 Make The Website About One Thing
It can be about other stuff, too, but choose one primary topic that is an essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic.
#2 Think of A Good Name For Your Image Files
Google also draws images in the calculation of the ranking. Google displays both text and images on its search results page, drawing on relevant images contained in the post itself, which are linked to the corresponding page. Implement keywords of a specific subject in your file name, instead of 0193948.jpg use Social-BoldPus.jpg if you have a picture of Social BoldPlus for example. Don’t forget to use the alt tag and title tag for your images, which also provide better usability and optimization for your search ranking.
#3 Enable Search Engine Friendly URLs
Readable URLs are indexed by search engines. SEO of your website will not be enhanced by a meaningless URL, such as:
Changing the URL to be more readable, and short, and including keywords, like
Allows search engines to take the URL into account when indexing your website, as well as makes it more user-friendly.
#4 Install a Good Sitemap and Submit to Webmaster Tools
One of the most important parts of SEO is to create HTML/XML Sitemap files to make sure that Google knows about all pages on your site within the crawling process.
Xmap is an awesome, free Joomla extension that you can install in order to easily create website sitemaps. With many useful features, Xmap allows you to create a map of your site using the structure of your menus. Once created, you can log into Google webmaster tools and submit the website sitemap to be indexed by Google.
#5 Keyword, Keyphrase and Topic Research
Any optimization of content for SEO reasons starts with keyword research, whether you are doing SEO for Joomla or for any other website. When we speak about keywords, we don't speak about this in the traditional sense of the word. Today, focusing strictly on specific keywords is not necessary - you can and actually should use phrases and synonyms of your target keywords - because search engines will be able to extract the content out of the article much better. If once again we take the example of Joomla SEO, you should use similar keywords and phrases such as "optimizing Joomla for search engines". You can use hints from Google itself by looking at the suggestions at the bottom of a search page.
#6 URL + Organizational Structure for Joomla SEO Optimization
Google finds it extremely important to organize your content in a logical structure which makes sense for the content of your site. This means, that you need to bundle all of the content which you have into a single bucket category. On the other hand, you should organize content into categories and sub-categories. For example, in out case, we use such categories as Joomla, Web Design, Wordpress etc, and then we organize everything into subcategories of our main categories such as Joomla SEO, Tips and Tricks, Joomla Extensions, and so on. This is organizing content into a hierarchical structure, and putting similar content into common categories. This helps both Google and the end user understand where to look for specific content.
The good thing is that Joomla lends itself very well to this type of on-page Joomla SEO. By default, Joomla organizes all the content into categories and sub-categories. Your job to optimize the content for SEO is to create the categories and sub-categories which make sense for the content you plan to provide. Together with the Joomla search-engine friendly URLs, this goes a long way to improve your site in the eyes of search engines.
#7 Create Internal Links to Pass Page Rank
Another easy to do aspect of Joomla SEO, which is many times overlooked is the practice of creating internal links.
There are two types of internal link
1. Internal links which are used to entice readers to other content which you have written. When you are writing content, you should always link to your own content which you want to rank and which augments the topic of discussion for the current topic. This reduces the bounce rate which sends positive search engine signals
2. Internal structure links - these are links which are used to pass page rank from one page to another. When a page has a good rank, this can be passed to other pages through internal linking. The way we do suggest that you do this is through your menu structure. We've already mentioned above that you should organize your content in categories and sub-categories logically. Once you've done this - you'll want to link to each of those categories and sub-categories using your menu. Take as an example our own site - the menu which is fixed, links to all our categories and sub-categories. This means that all our good pages are passing page rank to our other pages. This is especially good for ranking new content quickly - because your content immediately gets plenty of good links.
Remember that at the very bottom of your leaf, you should have a listing of all the articles which you want to pass Page Rank to. Once again, see what it looks like on our pages. Make sure that each URL which you want to get page rank juice, it actually featured at the menu link.
#8 Use Joomla SEO Plugin Extensions
When planning to make a new website perfectly, it is worth spending some time to have a look at some SEO extensions to ensure your site optimize in search engines. Because every day, every hour, hundreds of new site are created, and your site has not shown on search engines, this will be a failure for your new-born site, nobody knows about it. And Joomla sites also are not an exception.
#9 Update Your Joomla Website Frequently.
Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.
#10 Link Building
There is no real SEO without getting good incoming links from the website which are in the same industry as yours. You can do as many on-page optimizations as you want, however, there is nothing as good and as an optimum ranking signal as getting good links to your website. You'll have to develop a strategy to get incoming links to your site for optimal ranking and good search engine results.
There's plenty of more stuff you can do to get great Joomla SEO optimization - but these are a good starting point! Share with us the Joomla search engine optimization tips you implement on each website!